Comprehensive solutions
tailored to your needs
We turn service websites into 24/7 front desks—so more people finish checkout, fewer people no-show, and your team stops chasing payments and DMs.
Most service businesses don’t have a marketing problem—they have a booking problem. Clunky forms, mixed-up calendars, and payment chasing leak revenue every day. We started Fonts & Footers to fix the moment that matters most: when a customer decides to book now.
The psychology
Buying services isn’t like buying a product. People need to know, like, and trust you before they commit. So we design every page to do one of three jobs:
- Create clarity
- Reduce risk
- Build connection
- It’s that simple.
Our approach to winning clients
(and helping you win yours)
There are two reliable ways service businesses grow. We practice both, and we bake both into our builds:
Conversations that create trust (the “Diane path”)
Workshops, in-person networking, and real discovery calls that surface the right problem fast. Your site should make that trust transfer obvious—clear policies, human language, and easy next steps.
Content that compounds (the “Katelyn path”)
Helpful posts, guides, and FAQs that bring the right buyers from search. Your site should organize answers the way people actually look for them and lead smoothly to booking.
How we’ll
work together
Project Discovery
Focused conversations and light research to understand your services, audience, and goals—then define simple success metrics to guide the build.
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Strategy & Creative Direction
We turn insights into a clear plan: refine your offer, name straightforward options, and outline the few easy steps clients take to book.
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Prefer proof first? Start with a 14-Day Pilot Page—one high-intent flow running alongside your current system. If you continue, 100% of the pilot fee credits to your build.
Design & Project Build
We craft an on-brand website and a smooth one-screen booking flow (service → pro → time → pay), built with precision, accessibility, and attention to detail.
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Launch & Handoff
We go live with a calm, confidence-building experience and show your team exactly how to manage bookings day-to-day.
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Why work with
Fonts & Footers?
Partnering with Fonts & Footers means gaining a dedicated team focused on delivering quality, transparency, and efficiency—helping your business achieve its goals with confidence and ease.
Fast, reliable delivery
Deadlines met, launches smooth.
Clear, no-surprise pricing
Flat, transparent scope.
Everything under one roof
Strategy, UX, build, and integrations.
Fixed milestones
Weekly checkpoints with visible progress.
A quick hello —
from the owner
Hi, I’m Chris—founder, builder, and the guy who won’t stop tweaking your checkout until people actually finish it. I didn’t set out to “do web.” I set out to fix the moment where service businesses lose money—the second someone tries to book and hits friction.
Who we are
and how we work.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
What exactly does Fonts & Footers build?
We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.
Will this replace my existing CRM or POS?
Often we complement them. We can push new leads/clients to your CRM, sync calendars (Google/365), and keep Stripe as your payments source of truth. If you need a full replacement, we’ll scope what’s realistic.
What tech stack do you use?
Next.js for the front end, a Postgres database via Prisma, NextAuth for secure access, Stripe for payments, and best-in-class services for email/SMS and analytics. It’s fast, secure, and highly customizable.
Where is my site hosted? Vercel or AWS?
By default we deploy on Vercel for speed and reliability. If you have specific requirements (VPC, regional data residency, enterprise SLAs), we can architect an AWS deployment as a custom engagement.
Do you handle accessibility?
We design against WCAG 2.1 AA guidelines—color contrast, focus states, keyboard navigation, and semantic structure. Accessibility is an ongoing discipline; we include audits and fixes before launch.
Is this HIPAA compliant for clinics/med-spas?
We’re not an EHR. We minimize PHI in the booking layer and integrate HIPAA-eligible vendors for intake forms and messaging when needed. For regulated workflows, we’ll scope compliant patterns with your counsel and vendors.
