Built for one industry.
Built for yours.
Fonts & Footers is a growth platform built exclusively for black car and limo operators. Not adapted from a generic tool, not pointed at your industry — built for it from the ground up.
A quick hello —
from the builder
I'm Chris, the developer behind Fonts & Footers. I built this because I kept seeing the same problem — black car operators running premium services out of booking software that was never designed for how they actually work. So I started building.
The audit tool to show operators where their business is leaking. The lead tool to find the accounts worth having. The website platform — built from the ground up, deployed with a real operator in Phoenix, and refined until it worked the way the business actually needed it to. Everything here was built for black car operators specifically. That's the difference you'll feel from the first product you use.
Three principles
that shape
every product
Built in public, not in theory
Barry La Nier of Nier Transportation in Phoenix was the first operator to deploy the platform. His site went live, took real bookings, and exposed every gap in the product. Everything here was refined against a real operation — not a prototype, not a demo environment.
One industry, full depth
Most agencies serve every vertical and go an inch deep on each one. Fonts & Footers serves black car and limo operators only. The audit knows what a good black car website looks like. The lead tool knows where corporate accounts come from. The website platform knows how this business actually runs.
You own everything
Your brand, your domain, your customer data, your booking history. We never put our name on your platform. Your clients will never see ours. If you ever leave, you take everything with you — full data export, no friction.
Three products.
One system.
Three solutions. One system. Built to grow your black car business.
Each product solves a different problem at a different stage of your business. They work independently, but together they form a complete system designed specifically for how black car operators grow.
Free Website Audit
Enter your URL and get a full breakdown of what's costing you bookings — your Google visibility, site speed, mobile performance, and conversion gaps. Free, no email required, under a minute.
Lead Generation Tool
Find the businesses in your market that generate consistent transportation demand. Every lead comes with a specific contact, verified email or phone, and an AI-written outreach script personalized to that business.
Custom Booking Website
A professionally built booking website designed specifically for black car operators. Direct booking, no per-booking fees, flight tracking, driver portal, and payment processing — all included at one flat monthly rate.
Proven with a real operator
Nier Transportation was the first black car company to run on the Fonts & Footers platform. Barry La Nier runs professional black car and executive transportation service in the Phoenix metro. His platform handles direct bookings, corporate accounts, driver dispatch, and payment processing — without per-booking fees to any third-party platform.
Every product Fonts & Footers builds is tested against his operation before it ever ships to another client. That‘s how we make sure what we‘re building actually works — not in a demo, but in the field, every day, with real drivers and real bookings.
Why we only build
for black car operators
Black car operators run a specific kind of business with specific kinds of problems. Generic platforms can't solve them because they were never designed to. We chose depth over reach — and that focus shows up in every product we ship.
Black car buyers are a specific kind of buyer
A law firm booking executive transportation isn't the same buyer as a family ordering an Uber. The questions they ask, the trust signals they need, and the way they make decisions are completely different. Generic tools treat them the same anyway.
Wedding venues aren't booking ride-shares
A wedding venue selecting a preferred transportation vendor cares about reliability, professionalism, and consistency — not pricing per mile. The platforms that try to serve every industry can't speak that language.
Funeral homes need discretion, not transactions
Arranging transportation for a grieving family isn't a booking — it's a relationship that requires sensitivity, professionalism, and someone who understands the moment. That's not something generic software can deliver.
Generic platforms serve everyone equally poorly
The same tools point at airport shuttles, pet grooming services, and roofing companies. When your software is built to do everything for everyone, it does nothing exceptionally well for anyone.
Specialization shows up in the details
Flight tracking, corporate account billing, driver dispatch, airport meet-and-greet logistics — these aren't features you bolt onto a generic platform. They're features you only build correctly when this is the only industry you serve.
We chose depth over reach
Most agencies serve every vertical and go an inch deep on each one. We decided early on to go deep instead of wide — to understand black car so completely that every product we ship solves a real problem, not an assumed one.
That focus is why this works
Every detail in every product was built specifically for black car operators. The audit knows what good looks like for your industry. The lead tool knows where your accounts come from. The website platform knows how your business actually runs.
Built for black car.
Only black car.
Who we are
and how we work.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
Who is behind Fonts & Footers?
Chris Ware — the developer who built every product on the platform. Not a team, not a sales staff, not a support layer between you and the person doing the work. When you book a call, talk to support, or get a feature shipped, you're working directly with Chris.
Why only black car and limo operators?
Because going deep beats going wide. Most agencies serve every industry and go an inch deep on each one. We chose to understand black car so completely that every product solves a real problem operators are actually having — not a problem we assumed they had. That focus is the difference you feel from the first product you use.
Where is Fonts & Footers based?
Phoenix, Arizona. The first deployed client — Nier Transportation — is also based in Phoenix. That said, the platform works for black car operators across the US. The audit tool, lead tool, and website platform all work regardless of your location.
How do I know the products actually work?
Because they're already running with a real operator. Barry La Nier of Nier Transportation in Phoenix was the first deployment. His site is live, taking direct bookings, and operating without per-booking fees. Every product was refined against his operation before it shipped to anyone else.
What's the long-term vision?
To build the operating system black car operators actually need — every tool, every integration, every workflow built specifically for how this industry works. The three products available today are the foundation. More is coming, all built on the same principle: deep specialization, refined with real operators.
Are you open to partnerships or referrals?
Yes. If you work with black car operators in any capacity — software, insurance, fleet management, marketing — and there's a way our products complement what you offer, reach out. The industry is small enough that aligned partnerships create real value for everyone involved.
Ready to talk?
Book a 20-minute discovery call. We'll walk through your operation, show you the live platform, and figure out whether it makes sense for your business. No pitch, no pressure.
Ready To
Get started?
“Fonts & Footers built us a direct booking platform that looks better than anything our competitors are running — and our clients actually use it. It paid for itself in the first month.”
Barry La Nier
Owner of Nier Transportation
Most black car operators are still taking bookings over the phone or through third-party platforms that take a cut of every ride.
Tell us about your business and we'll show you exactly what a custom direct booking platform looks like for your operation — no generic demos, no sales pressure.