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About us

Comprehensive solutions
tailored to your needs

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Who we are — and why it matters

We're experts who think in terms of bookings — helping you sell the appointment, not just the aesthetic.

Fonts & Footers builds direct-booking websites that turn visitors into confirmed appointments. We started from a simple truth: beautiful sites that don’t book are just expensive brochures.

We combine brand, UX, and revenue ops into one system: lightning-fast website performance, Stripe deposits and payments, scheduling for teams and locations, and local/programmatic SEO that targets real intent. No fluff. No vanity metrics. Just clearer offers, faster pages, and more paid bookings.

We ask the hard questions—about your services, capacity, pricing, and locations—then turn the answers into a concrete plan: a conversion-ready brand kit, a booking-first website, an SEO strategy built around your markets, and analytics that tie clicks to revenue. That’s our Book-First framework: GEO + UX + SEO + Payments, working together to grow your calendar and your business.

Win back hours

Automated reminders, reschedules, and no-show rules keep your calendar full without the back-and-forth.

Book more, charge smarter

Deposits, packages, memberships—and Buy Now, Pay Later—to boost conversion and average order value.

Clarity that converts

Crystal-clear menus, policies, and one-screen checkout reduce friction and build trust.

Premium, on-brand

A fast, mobile-first site that looks as good as your work—so every visit feels top-shelf.

Client reviewing a full calendar of confirmed bookings
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Our Promise

We won’t drown you in options. We’ll design clear offers, configure responsible policies, wire in payments, and measure the right things. If a feature won’t help you book better, we won’t recommend it.

star-of-lifeValues

Values that drive
everything we do

We are committed to delivering exceptional service and value. Our core values guide us in everything we do:

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Responsibility
Responsibility
Empathy
Empathy
Transparency
Transparency
Innovation
Innovation
Customer-Centricity
Customer-Centricity
Quality
Quality
Integrity
Integrity
Teamwork
Teamwork
Responsibility
Responsibility
Empathy
Empathy
Transparency
Transparency
Innovation
Innovation
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what sets us apart

How we’re different

Booking-First Expertise

We’re not a generalist web shop. We specialize in direct-booking: deposit mechanics, policy enforcement, staff/location logic, and one-screen flows that convert—especially on mobile.

Win-Win Partnership

We ask operator questions (not just design ones), align on real goals, and shape your offers so the front desk, staff, and clients all have a smoother day.

Honesty & Transparency

If complexity hurts conversions, we’ll say so—and show the tradeoffs. You’ll see the metrics we track (completion, AOV, no-show %, rebook rate) and how decisions impact them.

No Fluff, Just Outcomes

No drama, no vanity deliverables. We ship measurable improvements, provide dashboards, and run a 30-day tune-up to lift bookings and reduce no-shows.

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Ecommerce (Coming soon)Ecommerce (Coming soon)
Salons & StudiosSalons & Studios
Equipment RentalsEquipment Rentals
Med-Spa & ClinicsMed-Spa & Clinics
Vacation RentalsVacation Rentals
Luxury TransportLuxury Transport
MembershipsMemberships
Ecommerce (Coming soon)Ecommerce (Coming soon)
Salons & StudiosSalons & Studios
Equipment RentalsEquipment Rentals
Med-Spa & ClinicsMed-Spa & Clinics
Vacation RentalsVacation Rentals
Luxury TransportLuxury Transport
MembershipsMemberships
From Founder

“I’m Chris, founder of Fonts & Footers. We focus on building custom booking websites that cut no-shows, speed checkout to under a minute, and turn busywork into predictable, prepaid revenue.”

About FAQ

Who we are
and how we work.

Have more questions? We’ve collected our most helpful answers to keep your project moving quickly and transparently.

What exactly does Fonts & Footers build?

We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.

Will this replace my existing CRM or POS?

Often we complement them. We can push new leads/clients to your CRM, sync calendars (Google/365), and keep Stripe as your payments source of truth. If you need a full replacement, we’ll scope what’s realistic.

What tech stack do you use?

Next.js for the front end, a Postgres database via Prisma, NextAuth for secure access, Stripe for payments, and best-in-class services for email/SMS and analytics. It’s fast, secure, and highly customizable.

Where is my site hosted? Vercel or AWS?

By default we deploy on Vercel for speed and reliability. If you have specific requirements (VPC, regional data residency, enterprise SLAs), we can architect an AWS deployment as a custom engagement.

Do you handle accessibility?

We design against WCAG 2.1 AA guidelines—color contrast, focus states, keyboard navigation, and semantic structure. Accessibility is an ongoing discipline; we include audits and fixes before launch.

Is this HIPAA compliant for clinics/med-spas?

We’re not an EHR. We minimize PHI in the booking layer and integrate HIPAA-eligible vendors for intake forms and messaging when needed. For regulated workflows, we’ll scope compliant patterns with your counsel and vendors.

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Ready to stop chasing
and start booking?

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