Your business is premium.
Your booking experience
should be too.
We build custom direct-booking websites and platforms for black car services — complete with a branded booking engine, admin dashboard, driver portal, customer accounts, payment processing, and more. One platform. Everything included.
You've outgrown the platforms
you started with.
Most black car operators start out using a generic booking software or a template site — and it works, for a while. But at some point you realize you're paying transaction fees on every ride, your branding looks like everyone else's, and you have zero control over your customer experience. Your clients are booking through a platform that could change its pricing, policies, or algorithm tomorrow. None of that data is yours.
Fees every ride
Third-party platforms take a cut of every booking. When they raise their fees, you absorb the hit — with no way out.
Not your brand
Your booking experience looks like everyone else's. Clients see a generic platform, not the premium service you've built.
Zero data ownership
The platform owns your customer relationships. You can't market to them, build loyalty, or reach them if something changes.
No real control
Pricing, policies, and algorithms can change overnight. You're building your business on a foundation someone else controls.
Generic first impressions
Executives and corporate travelers judge you before they book. A cookie-cutter website signals a cookie-cutter service.
Scattered operations
Bookings in one app, drivers in another, payments somewhere else. Nothing talks to each other and things fall through the cracks.
Solution:
We build you the platform.
You run your business.
Fonts & Footers builds fully custom, white-label booking platforms for black car services from the ground up. Your platform is branded entirely to your company — your colors, your name, your domain. Customers never see our name.
Branded entirely to your company
Built around how you actually work
Tested in a real operation
Every role covered, one system
You keep everything you earn
Branded entirely to your company
Your platform runs on your domain, under your name, in your colors. Customers see your brand at every step — from the booking form to the confirmation email. Our name never appears anywhere.
A reservation experience
your riders will actually trust.
The booking tool is where your business lives. We don't use an embedded third-party widget — we build a fully custom, multi-step booking flow that's integrated directly into your website and branded entirely to your company. It looks and feels like yours, because it is.
After booking, the rider receives a confirmation email with their full trip details, receipt, and a link to their customer portal.
Live Google Maps route & distance
Stripe payment processing
Flight tracking — auto-detects delays
Guest checkout — no account required
Coupon & promo code support
Tip selection at checkout
Deposit + balance payment links
Post-booking confirmation email
Customer portal — manage upcoming trips
Fully mobile-optimized — under 3 minutes
Run your entire operation
from one dashboard.
The admin dashboard gives you — and any team members you authorize — full visibility and control over every booking, every driver, every payment, and every customer on your platform. No more juggling spreadsheets, email threads, and separate apps.
Bookings Management
Every booking lands in your dashboard with full details — route, vehicle, passenger info, flight data, pricing, and payment status. Approve, edit, assign, and update directly. Bookings move through a clear status workflow: Pending, Confirmed, Assigned, In Progress, Completed.
Approve & Price Workflow
New bookings come in as pending. Review the details, set the final price with automatic calculation based on distance, vehicle, and your rate settings, then send confirmation to the rider — all from one screen.
Payment Management
See the full payment picture for every booking. Collect deposits, send balance payment links, mark trips as paid, issue refunds, and track outstanding balances — all in one place. Powered by Stripe.
Driver Assignment
Assign drivers from a dropdown of your available roster. The driver receives an automatic notification with their trip details. The dashboard flags conflicts so you never accidentally double-book a driver.
Smart Alerts
The dashboard home screen surfaces what needs your attention: bookings with outstanding balances, upcoming trips without an assigned driver, bookings stuck in review, and tip payments received in the last 24 hours.
Customer Management
A full directory of every customer who has ever booked with you — contact info, booking history, total spend, and account type. Easily distinguish between individual customers, corporate accounts, and guest bookers.
Reports & Analytics
Revenue by date range, bookings by service type, driver performance, top customers by spend, and conversion tracking. Export reports for accounting or use the built-in charts to spot trends.
Company Settings
Configure your company name, logo, contact info, service area, email sender details, and notification preferences — all from a single settings panel. No developer required for day-to-day changes.
Your drivers always know where they need to be.
Every driver on your roster gets their own dedicated portal. They log in, see their assigned trips, get directions, update trip status in real time, and track their earnings — all from their phone. No more calls to ask what time pickup is.
- Full trip schedule with pickup, drop-off, passenger, and flight info
- Real-time status updates — On the Way, Arrived, Onboard, Completed
- Earnings and tips tracking by period
- Push notifications for new assignments and cancellations
- PWA — works like a native app, no App Store download required
Give your customers an experience worth coming back to.
Every rider who books on your platform gets access to a personal customer portal — a branded, professional space where your clients manage their entire relationship with your company. The kind of experience your competitors can't offer.
- View all upcoming and past trips with full details
- Download PDF receipts and invoices for any booking
- Save frequently used addresses for faster checkout
- Track upcoming trips and see real-time driver assignments
- Corporate clients can manage employee bookings and billing in one place
Land corporate contracts. Manage them effortlessly.
Corporate clients are some of the most valuable customers a black car service can have — reliable volume, higher average ticket values, and long-term relationships. Your platform is built to attract them, onboard them cleanly, and keep them.
- Online application and one-click approval from your admin dashboard
- Centralized billing — track spend by employee or department
- Employee management — control who can book under the company account
- Dedicated booking page tailored for business travel
- Filter bookings and reports by corporate account as you scale
No more early arrivals
or frustrated passengers.
Airport transfers are a staple of black car service — and they're also the most logistically sensitive. Flights get delayed. Gates change. Passengers arrive early. Your platform handles all of it automatically.
When a customer books an airport pickup, they enter their flight number. The platform pulls live flight data and auto-populates the booking with:
- Airline and flight number
- Origin airport and departure city
- Scheduled and actual arrival time
- Arrival terminal and gate
- Current flight status — on time, delayed, or landed
If a flight is delayed after booking, the system reflects the updated arrival time automatically.
- No manual entry required from the customer
- No manual flight lookup required from you
- Delays automatically reflected in the booking
- Driver arrives when the passenger does — not an hour before
The right message
to the right person
at the right time.
Every booking, status change, and payment event triggers the right notification automatically. You don't have to manually email customers or text drivers — the platform handles it.
Customers receive:
Booking confirmation email with full trip details
Payment confirmation and receipt
Driver assignment notification with driver name and vehicle
Payment link emails for outstanding balances
Welcome email upon account creation
Drivers receive:
New trip assignment notification (email + push)
Booking update and cancellation alerts
Trip reminders before upcoming pickups
Admins receive:
New booking alerts
Payment received notifications (including tips)
Corporate account inquiry submissions
Contact form submissions routed to the right inbox
NIer Transportation
Every feature on this platform was designed, built, and refined with Nier Transportation — a Phoenix-based black car service operating since 2004. This is what we built for them.
Home Page
A first impression that converts visitors into riders.Nier's home page establishes trust immediately — showcasing their fleet, service areas, and booking access above the fold. Every section is built to move a visitor toward a reservation, with clear calls to action and a layout that communicates professionalism from the first scroll.
Who this
is for
We build for one industry. If you run a black car or limo company and your business deserves better than what generic software gives you — this is built for you.
- 1 You run a black car or limo company and take your service seriously
- 2 Your current booking process doesn't match the quality of your rides
- 3 You're done paying per-booking fees or sharing customers with a platform you don't own
- 4 You want corporate accounts, flight tracking, and a real admin dashboard — not workarounds
- 5 You're ready to own your brand, your data, and your customer relationships
One plan. Everything included. No surprises.
+ $500 one-time setup fee
Founding client rate
The first operators who come onboard lock in $499/month for life — including every feature we add going forward. This rate will increase for future clients as the platform grows.
What's included
- ✓Custom website designed and built for your brand
- ✓Full booking engine — multi-step, branded, mobile-optimized
- ✓Admin dashboard with bookings, payments, drivers, and reporting
- ✓Driver portal with push notifications and PWA access
- ✓Customer portal with trip history, receipts, and saved addresses
- ✓Corporate accounts with employee management and centralized billing
- ✓Flight tracking via live aviation data
- ✓Stripe payment processing — deposits, balances, tips, refunds
- ✓Automated email and push notifications for every event
- ✓Unlimited bookings. Unlimited drivers. No per-ride fees.
Setup includes
- ✓Custom website designed and built for your brand
- ✓Full platform configuration — services, vehicles, pricing, locations
- ✓Stripe and domain integration
- ✓Staff training walkthrough
- ✓Launch support
What you don't pay for
- ✕Per-booking fees
- ✕Per-driver fees
- ✕Seat-based pricing
- ✕Upgrade fees for new features
- ✕Long-term contracts — cancel anytime
How we stack up
See what you get with a purpose-built platform versus generic alternatives.
Fonts & Footers
Limo Anywhere
Ground Alliance
Generic Agency
$499 / mo
Dispatch tool
Marketplace
Template site
From first call to first booking in 2–3 weeks.
A straightforward, guided process — from discovery call to live platform. No lengthy timelines, no back-and-forth guesswork.
We get on a call to learn your operation: your services, your fleet, your service area, how you price, how you dispatch, and what you want your platform to do. We take detailed notes on everything so the build reflects exactly how your business works — not a generic version of it.
We build your custom website and configure the full platform. This includes setting up your services, vehicles, pricing structure, service area cities, email templates, notification preferences, and branding — everything tailored to your company.
We walk you through the live platform before launch. You test every flow — booking a ride, assigning a driver, processing a payment, reviewing the admin dashboard. We address any feedback and make adjustments until it's exactly right.
We connect your domain, complete any final integrations, and flip the switch. You're live. From that point forward, we're available for support, updates, and ongoing improvements.
Questions, answered
with clarity.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
What exactly does Fonts & Footers build?
We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.
How long does it take to launch?
Typical ranges: Solo (single calendar) 10–21 days, Team (multi-staff) 3–6 weeks, Multi-Location/Rental 6–10 weeks. Timelines include discovery, design, build, integrations, and QA. Rush options are available when content and decisions are ready on day one.
How do your plans differ?
Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.
How do deposits, cancellations, and no-shows work?
Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.
Which payment processor do you use?
Stripe is our default for cards, Apple Pay, Google Pay, and subscription/membership billing. We can also integrate PayPal or regional options on request. You keep the merchant account and receive payouts directly.
What’s included in the monthly fee?
Hosting, security updates, core feature updates, uptime monitoring, minor content tweaks, and support. Optional add-ons include growth experiments (A/B tests), SEO/content retainers, advanced dashboards, and custom feature work.
A quick hello —
from the builder
I'm Chris, the developer behind Fonts & Footers. I built this platform because generic software wasn't cutting it — black car operators running premium services out of spreadsheets and booking apps that weren't built for how they actually work. So I built the platform from the ground up, deployed it with a real operator in Phoenix, and refined it until it worked the way the business needed it to. When you come onboard, you're getting a platform that's already handling real bookings, real drivers, and real corporate clients — not a prototype.