Black car & limo operators

Expand your
Black Car Business

Your website, booking and dispatch software, and a leads tool, in one system for $499 a month. No per-booking fees. Start with free leads in your city.

A black Chevrolet Suburban, front view
Airport run, 4:30 AM
Wedding day
Client pickup
We help you

Get Found.
Book Direct.
Win Accounts.

  • Websites

    A custom site built for the searches your riders make: an airport page, route pages, corporate and wedding pages, and a page for every city you serve. Website Only works with your current booking software. The Full Platform adds booking and dispatch.

  • Booking & dispatch software

    Direct booking on your own site, driver assignment and a driver portal, flight tracking, deposits and card-on-file payments, and multi-ride trips. The software comes with your website, and there are no per-booking fees.

  • Leads

    Hotels, wedding and event venues, corporate travel managers and funeral homes in your market, plus upcoming events from Eventbrite, convention centers and city calendars. Every lead comes with the decision-maker's contact and an outreach script written for that business.

  • Free website audit

    See what's costing you bookings: how you show up on Google, how your site works on a phone, whether riders can book you online, and whether AI search can read you.

About Us

Built by One Team
for One Industry

We're Fonts & Footers, a Phoenix studio that builds for black car and limo operators and nobody else. We built the platform and refined it on real bookings, real drivers and real corporate clients until it ran a whole business. When you work with us, you work with the people who built it, not a ticket system.

What we do

websites that get you found, booking software with no per-booking fees, and leads in your market.

Who we work with

black car and limo operators across the US.

How we work

audit first, an honest read, and no pitch if it's not a fit.

Where to start

free leads in your city for 30 days, no card.

Services

What We Offer

The Full Platform puts your website, booking and dispatch software and the leads tool in one system for $499 a month. Need only one part? The leads tool and the website come on their own too, and the audit is always free.

Full Platform

$499/mo + $500 setup · Website + booking + leads tool

  • Website, booking software and leads tool in one
  • No per-booking fees
  • Driver and admin portals
  • Flight tracking and payments
  • Unlimited drivers and vehicles
  • Month to month, cancel anytime

Leads Tool

30 days free, no card

  • Hotels, venues and corporate accounts
  • Upcoming events in your market
  • Decision-maker contacts
  • Outreach scripts for each lead

Website Only

$199/mo + $500 setup

  • Custom website
  • SEO foundation built in
  • Hosting and edits included
  • Keep your booking software
  • Upgrade anytime, no rebuild

Free Website Audit

$0 · Your score in a minute

  • What riders see on Google
  • Google visibility
  • Speed on a phone
  • Online booking check
  • AI search readiness

Running inside Nier Transportation today.

  • Direct booking
  • Flight tracking
  • Driver portal
  • Customer portal
  • Payments
  • Corporate accounts
  • Trip reminders
  • Invoices
  • Reports
  • City pages
Real Results

Built with a Working Operator in Phoenix

Nier Transportation has run black car service in Phoenix since 2004. Barry LaNier was paying per-booking fees to platforms that owned his customer list. Now his clients book on his own site, under his own name, with $0 per-booking fees.

“Fonts & Footers built us a direct booking platform that looks better than anything our competitors are running, and our clients actually use it. It paid for itself in the first month.”
Barry LaNier, Owner, Nier Transportation
  • 40 city pages
  • 3 airport pages
  • 10 route pages
  • Online booking 24/7
Leads tool

Find your next client before your competition does

New accounts and events near your base every morning, scored out of 100 so the best ones come first. Each one comes with the person to contact and a script written for that business.

  1. 01

    Accounts that book rides

    Nine kinds, near your base

    Hotels, wedding and event venues, corporate offices, law firms, funeral homes, golf and country clubs, casinos, senior living and tour companies. The accounts that book again and again.

  2. 02

    Events coming up

    Galas to game days

    Conferences, galas, festivals, concerts, graduations and tournaments in your market, from Ticketmaster, Eventbrite and the calendars of convention centers and universities, with the organizer to call.

  3. 03

    Scored and ready

    Out of 100, best first

    Every lead is scored on how likely it is to book, with the decision-maker to reach, an email, a text and a call opener written for that business, and a reminder when a follow-up is due.

Free for 30 days, no card. Then $125/mo flat, or included with the Full Platform. No per-lead fees. Cancel anytime.

Booking software

Your website takes the booking, dispatches the driver and gets you paid.

Full Platform · $499/moLeads tool included. See what's inside
  • The booking form on an operator's own website
    24/7Online booking

    Direct booking

    Riders book without calling
    1/3

    Riders choose the service, pickup time, route and vehicle on your own site, and see the price before they book. The 11pm airport run books itself.

  • Live flight tracking for an airport pickup
    LiveFlight tracking

    Dispatch & driver portal

    Assign, track, update
    2/3

    Assign each ride, and your driver sees it on their phone and updates its status as the trip unfolds. Airport pickups follow the actual landing time.

  • The payment page on an operator's own website
    $0Per-booking fees

    Payments

    Straight to your own Stripe
    3/3

    Take a deposit, keep a card on file or email a payment link. The money goes straight to your own Stripe account, for one flat $499 a month.

Process

From First Call
to Live Site

Let's talkChris WareFounder · Phoenix, AZ
  1. An operator checking his phone

    Free audit

    Step 01

    I run your site and Google profile through the audit, and we go over what's costing you bookings on a 20-minute call.

  2. A black SUV on a laptop screen

    Page map

    Step 02

    We plan the pages riders search for in your market: your airports, routes, services and cities.

  3. A website being built on a desktop computer

    Design & build

    Step 03

    A custom site with your fleet, your photos and your brand. You review it on a private link before anything goes live.

  4. A black SUV on an open road

    Launch

    Step 04

    I point your domain at the new site. Your domain and your phone number stay yours.

  5. A client smiling at her laptop

    Ongoing

    Step 05

    Hosting, edits and new pages are included in the monthly rate, and you deal with me directly.

Pricing

Pricing Plans

For winning accounts
First 30 days free

Leads Tool

The hotels, venues, companies and events near you that book rides, scored and ready to contact, every morning.

$125Monthly

Free for the first 30 days, no card. Included with the Full Platform.

  • Accounts and events in your market
  • Scored out of 100, best first
  • Decision-maker contacts
  • Email, text and call scripts
  • Pipeline and follow-up reminders
  • No per-lead fees
For booking direct
For getting found

Website Only

A custom website with an SEO foundation, hosting and edits. It works with the booking software you already use.

$199Monthly

Plus a one-time $500 setup.

  • Custom website
  • SEO foundation
  • Hosting & edits
  • Works with your software
  • Upgrade anytime, no rebuild
Not sure which plan fits?No plan charges per-booking fees. Compare them side by side.
See full pricing
Compare plans

Every Plan
Side by Side

What each Fonts & Footers plan includes
Free Website AuditLeads ToolWebsite OnlyFull PlatformLeads included
PriceFree$125/moFree for the first 30 days$199/mo$499/mo
SetupNoneNone$500 one time$500 one time
Website auditIncluded, Report in 24–48 hrsIncludedIncludedIncluded
Leads toolNot includedIncludedNot includedIncluded
Custom websiteNot includedNot includedIncludedIncluded
SEO foundation and rider-search pagesNot includedNot includedIncludedIncluded
Hosting and editsNot includedNot includedIncludedIncluded
Direct booking and dispatchNot includedNot includedNot includedIncluded
Driver and admin portalsNot includedNot includedNot includedIncluded
Flight tracking and paymentsNot includedNot includedNot includedIncluded
Per-booking feesNoneNoneNoneNone
Full PlatformLeads included
Price
$499/mo
Setup
$500 one time
Website audit
Included
Leads tool
Included
Custom website
Included
SEO foundation and rider-search pages
Included
Hosting and edits
Included
Direct booking and dispatch
Included
Driver and admin portals
Included
Flight tracking and payments
Included
Per-booking fees
None
Common questions

Questions Operators Ask First

Yes. Your customer list, booking history and payments run through your own accounts, under your name. Your clients never see the Fonts & Footers name, and you can export your data anytime.

Yes. Your domain stays registered to you and your phone number doesn't change. We point your domain at the new site, so nothing changes about how clients reach you.

Yes. Fonts & Footers is based in Phoenix and works with operators across the US. The leads tool searches your market, wherever you operate, and every site is built around the searches riders make in your area.

Yes, in one of two ways. Keep your current software and add a custom website with Website Only at $199/mo. Or move your bookings to the Full Platform at $499/mo, which includes the website and the leads tool. Either way, the free leads tool works alongside whatever you use now.

No long-term contract. Plans are month to month, and you can cancel anytime.

You choose. Keep your leads with the Full Platform, where the leads tool is included, or keep the tool on its own for $125/mo. If you do neither, the free period simply ends. There's no card on file, so you're never charged by surprise.

Let's work together

Ready to expand your black car business?

See the hotels, venues and events you could be calling this week. Free for 30 days, no card. Rather talk first? Book a 20-minute call.

“It paid for itself in the first month.” Barry LaNier, Nier Transportation