Frequently Asked Questions

We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.

Typical ranges: Solo (single calendar) 10–21 days, Team (multi-staff) 3–6 weeks, Multi-Location/Rental 6–10 weeks. Timelines include discovery, design, build, integrations, and QA. Rush options are available when content and decisions are ready on day one.

Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.

Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.

Stripe is our default for cards, Apple Pay, Google Pay, and subscription/membership billing. We can also integrate PayPal or regional options on request. You keep the merchant account and receive payouts directly.

Hosting, security updates, core feature updates, uptime monitoring, minor content tweaks, and support. Optional add-ons include growth experiments (A/B tests), SEO/content retainers, advanced dashboards, and custom feature work.

Yes—memberships with recurring billing, credit packs, punch cards, promo codes, and digital gift cards. Redemptions and balances are handled inside the booking flow.

Absolutely. We support one-click add-ons, bundles, and time-aware upsells that adjust service length and price. Cross-sells can appear on confirmation and reminder flows too.

Yes. We build for Core Web Vitals with image optimization, code splitting, caching/CDN, and schema markup for services, reviews, and FAQs. We set up GA4 (or privacy-friendly analytics) and basic on-page SEO at launch.

We focus on conversion and retention—turning your existing attention into paid appointments. We’ll set a foundation for SEO and ads, but traffic volume depends on your market and marketing. We can run experiments to grow it.

Definitely. You’ll have a dedicated support channel for fixes and small changes, plus options for ongoing experiments and new features. Most questions are answered same or next business day.

We’re laser-focused on bookings—not generic websites. Our flows are tested to reduce no-shows, capture deposits, and surface upsells without friction. You get speed to launch, measurable outcomes, and a partner who cares about filled calendars—not vanity metrics.

Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.

Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.

Stripe is our default for cards, Apple Pay, Google Pay, and subscription/membership billing. We can also integrate PayPal or regional options on request. You keep the merchant account and receive payouts directly.

Most clients choose a one-time setup fee plus a monthly platform fee. You can either: (A) pay setup + first month at signup, renew on the 1st, or (B) pay setup + a prorated first month and then renew on the 1st. Annual prepay gets 20% off the monthly rate.

Hosting, security updates, core feature updates, uptime monitoring, minor content tweaks, and support. Optional add-ons include growth experiments (A/B tests), SEO/content retainers, advanced dashboards, and custom feature work.

Yes. SMS is billed at pass-through vendor rates (usage-based). We’ll estimate volumes during onboarding and set sensible limits so you control costs while keeping no-shows low.

Yes—memberships with recurring billing, credit packs, punch cards, promo codes, and digital gift cards. Redemptions and balances are handled inside the booking flow.

Absolutely. We support one-click add-ons, bundles, and time-aware upsells that adjust service length and price. Cross-sells can appear on confirmation and reminder flows too.

We track inventory per asset, availability windows, prep/turnover time, holds/returns, deposits, and damages. Pricing can vary by day, duration, or season, with blackout logic for maintenance.

By default we deploy on Vercel for speed and reliability. If you have specific requirements (VPC, regional data residency, enterprise SLAs), we can architect an AWS deployment as a custom engagement.

You own your brand, domain, copy, images, and customer/booking data. We license the platform code to you as part of your subscription. On request, we can export your data if you decide to move.

We’ll schedule a clean wind-down, turn off renewals, and provide a data export (clients, bookings, products/services). If you need migration support or a static export, we can add that as a one-time service.

A bookings dashboard with revenue, utilization, no-show rate, channel attribution, and cohort retention. We wire GA4 (or Plausible/Matomo) and set up event tracking for funnel steps and conversions.

Refunds follow your policy and are issued through Stripe. For disputes, we help assemble evidence (policy acceptance, reminder logs, visit history) to improve win rates.

Yes—promo codes, first-visit offers, membership-only pricing, and time-boxed discounts. We can show urgency variables (spots left, timers) without harming UX.

Most clients are month-to-month after setup. Annual prepay is available at a discount. Custom/enterprise builds may include specific statements of work and milestones.

We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.

Often we complement them. We can push new leads/clients to your CRM, sync calendars (Google/365), and keep Stripe as your payments source of truth. If you need a full replacement, we’ll scope what’s realistic.

Next.js for the front end, a Postgres database via Prisma, NextAuth for secure access, Stripe for payments, and best-in-class services for email/SMS and analytics. It’s fast, secure, and highly customizable.

By default we deploy on Vercel for speed and reliability. If you have specific requirements (VPC, regional data residency, enterprise SLAs), we can architect an AWS deployment as a custom engagement.

We design against WCAG 2.1 AA guidelines—color contrast, focus states, keyboard navigation, and semantic structure. Accessibility is an ongoing discipline; we include audits and fixes before launch.

We’re not an EHR. We minimize PHI in the booking layer and integrate HIPAA-eligible vendors for intake forms and messaging when needed. For regulated workflows, we’ll scope compliant patterns with your counsel and vendors.

You own your brand, domain, copy, images, and customer/booking data. We license the platform code to you as part of your subscription. On request, we can export your data if you decide to move.

We can. Many clients start with our conversion-ready defaults, then add on brand copy and photography to elevate the experience. We also offer guided prompts to move fast if you’re DIY-inclined.

We reference patterns that work but build original, code-owned components tailored to your brand and flow. That keeps you fast, unique, and legally clean with full control over UX and performance.

End-to-end HTTPS, role-based access, regular dependency updates, WAF/CDN shielding, automated backups, and Stripe for PCI-scoped payments. We monitor uptime and errors continuously.

Definitely. You’ll have a dedicated support channel for fixes and small changes, plus options for ongoing experiments and new features. Most questions are answered same or next business day.

Most clients are month-to-month after setup. Annual prepay is available at a discount. Custom/enterprise builds may include specific statements of work and milestones.

Yes. We work in short, visual sprints—wireframes to hi-fi mockups—so you can approve structure, copy, and style before we lock in and build.

We’re laser-focused on bookings—not generic websites. Our flows are tested to reduce no-shows, capture deposits, and surface upsells without friction. You get speed to launch, measurable outcomes, and a partner who cares about filled calendars—not vanity metrics.

Typical ranges: Solo (single calendar) 10–21 days, Team (multi-staff) 3–6 weeks, Multi-Location/Rental 6–10 weeks. Timelines include discovery, design, build, integrations, and QA. Rush options are available when content and decisions are ready on day one.

Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.

Yes. We migrate services, staff, locations, and—where exportable—clients and future bookings. We also set up redirects and ‘we’ve moved’ messaging to make the transition painless for your customers.

Rules per location (hours, buffers, services) and per staff (skills, breaks, travel time). Users pick location → provider → time, or we auto-assign by rules. Everything respects your blackout dates and real-time conflicts.

Absolutely. We support one-click add-ons, bundles, and time-aware upsells that adjust service length and price. Cross-sells can appear on confirmation and reminder flows too.

We track inventory per asset, availability windows, prep/turnover time, holds/returns, deposits, and damages. Pricing can vary by day, duration, or season, with blackout logic for maintenance.

Next.js for the front end, a Postgres database via Prisma, NextAuth for secure access, Stripe for payments, and best-in-class services for email/SMS and analytics. It’s fast, secure, and highly customizable.

We design against WCAG 2.1 AA guidelines—color contrast, focus states, keyboard navigation, and semantic structure. Accessibility is an ongoing discipline; we include audits and fixes before launch.

Yes. You’ll get an admin with safe controls to manage services, pricing, staff schedules, blackout dates, policies, FAQs, promos, and blog posts. We also provide quick-reference docs and a training call.

Yes—native testimonials, Google reviews pull-ins, and simple UGC uploads (with moderation) to showcase real results. We add schema so those reviews help search visibility.

We reference patterns that work but build original, code-owned components tailored to your brand and flow. That keeps you fast, unique, and legally clean with full control over UX and performance.

A bookings dashboard with revenue, utilization, no-show rate, channel attribution, and cohort retention. We wire GA4 (or Plausible/Matomo) and set up event tracking for funnel steps and conversions.

Yes—language toggles, localized content, and time-zone-aware scheduling. If you serve multiple regions, we can vary services, pricing, and policies by locale.

We brand your transactional emails and SMS, including confirmations, reminders, reschedules, waitlist clears, membership renewals, and review requests. You control timing and tone.

Yes—CSV imports for clients and services are straightforward. Future bookings can usually be migrated if your current system supports export; we’ll map fields and validate before going live.

End-to-end HTTPS, role-based access, regular dependency updates, WAF/CDN shielding, automated backups, and Stripe for PCI-scoped payments. We monitor uptime and errors continuously.

Brand assets (logo, colors, fonts), services and pricing, policies, hours, staff bios, location details, and any photos. If anything is missing, we’ll provide guided templates and fill gaps with best-practice defaults.

We’ll integrate your tool of choice (Klaviyo, Mailchimp, HubSpot, etc.) and tag key events (lead, booking, no-show, renewal). If you need flows built, we can add that as a growth engagement.

Yes. We work in short, visual sprints—wireframes to hi-fi mockups—so you can approve structure, copy, and style before we lock in and build.

Yes. We build for Core Web Vitals with image optimization, code splitting, caching/CDN, and schema markup for services, reviews, and FAQs. We set up GA4 (or privacy-friendly analytics) and basic on-page SEO at launch.

We can. Many clients start with our conversion-ready defaults, then add on brand copy and photography to elevate the experience. We also offer guided prompts to move fast if you’re DIY-inclined.

Yes—native testimonials, Google reviews pull-ins, and simple UGC uploads (with moderation) to showcase real results. We add schema so those reviews help search visibility.

We focus on conversion and retention—turning your existing attention into paid appointments. We’ll set a foundation for SEO and ads, but traffic volume depends on your market and marketing. We can run experiments to grow it.

Yes—language toggles, localized content, and time-zone-aware scheduling. If you serve multiple regions, we can vary services, pricing, and policies by locale.

Yes. We can ship a lightweight blog you can edit in the admin, or integrate a headless CMS if your team prefers. Posts include SEO schema and are optimized for speed.

We’ll integrate your tool of choice (Klaviyo, Mailchimp, HubSpot, etc.) and tag key events (lead, booking, no-show, renewal). If you need flows built, we can add that as a growth engagement.

Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.

Yes. We migrate services, staff, locations, and—where exportable—clients and future bookings. We also set up redirects and ‘we’ve moved’ messaging to make the transition painless for your customers.

Often we complement them. We can push new leads/clients to your CRM, sync calendars (Google/365), and keep Stripe as your payments source of truth. If you need a full replacement, we’ll scope what’s realistic.

We’ll schedule a clean wind-down, turn off renewals, and provide a data export (clients, bookings, products/services). If you need migration support or a static export, we can add that as a one-time service.

Yes. You’ll get an admin with safe controls to manage services, pricing, staff schedules, blackout dates, policies, FAQs, promos, and blog posts. We also provide quick-reference docs and a training call.

Refunds follow your policy and are issued through Stripe. For disputes, we help assemble evidence (policy acceptance, reminder logs, visit history) to improve win rates.

We brand your transactional emails and SMS, including confirmations, reminders, reschedules, waitlist clears, membership renewals, and review requests. You control timing and tone.

Yes—CSV imports for clients and services are straightforward. Future bookings can usually be migrated if your current system supports export; we’ll map fields and validate before going live.

Definitely. You’ll have a dedicated support channel for fixes and small changes, plus options for ongoing experiments and new features. Most questions are answered same or next business day.

Brand assets (logo, colors, fonts), services and pricing, policies, hours, staff bios, location details, and any photos. If anything is missing, we’ll provide guided templates and fill gaps with best-practice defaults.