Custom booking websites
your clients will love.
Fonts & Footers turns your website into a 24/7 front desk that reduces no-shows, collects deposits, and fills your calendar without endless calls and DMs.
Book your discovery call
Trusted by multiple clients (4.9/5)
Salons & Med-Spas
Black-Car & Private Transport
Rentals & Experiences
MedSpas & Clinics
Industries we work with
Ecommerce (Coming soon)
Salons & Studios
Equipment Rentals
Med-Spa & Clinics
Vacation Rentals
Luxury Transport
MembershipsEcommerce (Coming soon)Salons & StudiosEquipment RentalsMed-Spa & ClinicsVacation RentalsLuxury TransportMemberships
We build custom booking websites that allow you to have full control over your bookings, reduce reliance on third-party platforms, and improve your profit margins.
The problems most
service businesses experience
- •Your day is packed. Phones ring, texts pile up.
- •Your "Bookings" button dumps people into a form that's confusing on mobile.
- •Clients bounce. No-shows creep up.
- •You chase payments. Staff double-books.
- •You're paying for three different tools that still don't talk to each other.
The solution: a site that sells the appointment for you.
Simplicity beats persuasion
Your clients aren't reading—they're trying to finish a task on their phone.
Friction is expensive
Every extra field, page, or surprise fee lowers completion rates.
Own your platform
Your Stripe, your data, your domain. No lock-in.
Clarity wins
Plain-English policies near the button reduce cancellations and support.
Outcomes over aesthetics
Beautiful is required; bookings are the goal.
What's included
in every website we build
We start from a basic structure and then we add the functionalities that are used for your business. You keep control of your site and your budget.
Base pages
Home
About
Services
Contact
Legal Information
404
These are the essential pages that every website needs to have. They provide the basic information about your business and help visitors navigate your site. We do this with a custom design website that matches your brand identity.
One-screen booking tool
Payment Processing
Automated SMS/email reminders
SEO & GEO Strategy
Multi-staff Management
Blog & News
Dynamic Pricing
Reviews
Analytics
Unlimted Revisions
Why work with
Fonts & Footers?
Partnering with Fonts & Footers means gaining a dedicated team focused on delivering quality, transparency, and efficiency—helping your business achieve its goals with confidence and ease.
Fast, reliable delivery
Deadlines met, launches smooth.
Clear, no-surprise pricing
Flat, transparent scope.
Everything under one roof
Strategy, UX, build, and integrations.
Fixed milestones
Weekly checkpoints with visible progress.
How we work together
When you partner with Fonts & Footers, you get more than just a booking website. You get a team dedicated to helping your business thrive with features designed to reduce no-shows, speed up checkout, and turn busywork into predictable, prepaid revenue.
Whether you run a one-chair salon, manage a fleet of luxury cars, or oversee a portfolio of vacation rentals, we build booking platforms tailored to your exact service model and growth stage.
One-screen checkout
A streamlined service → time → pay flow specifically designed for mobile devices. Customers complete their entire booking in seconds without juggling multiple screens or forms.
Deposit-first payments
Secure payment collection powered by Stripe with support for Apple Pay and Google Pay. Reduce no-shows by requiring deposits upfront, with automatic refund handling built in.
Automatic reminders & rescheduling
Smart SMS and email reminders sent via Twilio keep your calendar full and reduce missed appointments. Customers can reschedule with one click, automatically updating your availability in real-time.
Calendar sync & staff management
Two-way sync with Google Calendar and iCal keeps your team's schedules in perfect harmony. Manage staff roles, set buffer times between appointments, and block out dates with granular control.
Add-ons & upsells
Intelligently suggest relevant extras and upgrades during the checkout flow, not after the fact. Increase average order value by 30-40% by presenting add-ons at the moment of highest intent.
SEO'd service/location pages
Every service and location gets its own optimized landing page that ranks in local search. These pages are built to convert visitors into bookings with clear CTAs and social proof.
Live analytics
Real-time dashboard tracking bookings, revenue, show-up rates, and payment method distribution. Make data-driven decisions with insights that update as your business operates throughout the day.
Full ownership
Everything runs on your domain with your Stripe account and your customer data—no third-party lock-in. You get the complete source code, giving you total control and the freedom to customize or migrate anytime.
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Plans made simple
Solo Booking Website
Perfect for solo stylists, consultants, and single-property hosts who need a simple booking flow with payments.
$375
Pause or cancel any time
✓Single-resource calendar
✓Stripe deposit checkout
✓SMS / email reminders
✓Guest reschedule link
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
One master calendar with day, week, and agenda views.
Collect non-refundable deposits or full payment at booking.
24 h and 2 h nudges reduce no-shows fast.
Clients manage changes without DMing you.
Team Booking Website
Built for salons, fitness studios, and clinics where clients choose a staff member and pay a deposit.
$450
Pause or cancel any time
✓Multi-staff calendar
✓Google / 365 sync
✓Upsell add-ons
✓Role-based access
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
Colour-coded schedules for up to 15 team members.
Two-way sync keeps personal and booking calendars aligned.
Offer treatments or extras during checkout.
Front-desk staff manage bookings without touching financials.
Rental/Fleet Booking Website
For car-hire companies, equipment rental shops, or kayak fleets that rent assets by time or day.
$525
Pause or cancel any time
✓Inventory manager
✓Damage-hold payments
✓QR check-in
✓Late-return fees
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
Track availability, maintenance blocks, and blackout dates.
Pre-authorise security deposits on Stripe, auto-release at return.
Scan items out and in via mobile to update stock instantly.
Automatic overtime charges keep customers accountable.
Questions, answered
with clarity.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
What exactly does Fonts & Footers build?
We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.
How long does it take to launch?
Typical ranges: Solo (single calendar) 10–21 days, Team (multi-staff) 3–6 weeks, Multi-Location/Rental 6–10 weeks. Timelines include discovery, design, build, integrations, and QA. Rush options are available when content and decisions are ready on day one.
How do your plans differ (Solo vs Team vs Multi-Location vs Rental/Fleet vs Custom)?
Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.
How do deposits, cancellations, and no-shows work?
Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.
Which payment processor do you use?
Stripe is our default for cards, Apple Pay, Google Pay, and subscription/membership billing. We can also integrate PayPal or regional options on request. You keep the merchant account and receive payouts directly.
What’s included in the monthly fee?
Hosting, security updates, core feature updates, uptime monitoring, minor content tweaks, and support. Optional add-ons include growth experiments (A/B tests), SEO/content retainers, advanced dashboards, and custom feature work.
Contact
Fonts & Footers
Have a question, need a quote, or just curious whether a custom booking platform is right for you? Drop a line — no strings attached. We reply within one business day.
Chris Ware
Founder & CEO
